Who’s Still Standing
Design a campaign to boost user growth. Users can earn high value prizes in our answer-to-earn game.
Client: Createra
Role: UX/UI Designer, Copywriter
Information architecture
This project consists of 2 parts: Event landing page + Game GUI design.
Event landing page
Wireframe layouts
4 major sections: Entrance/KV, Prizes, How-to-play, and Share
Define general flow
Figured user flows and defined multiple scenario
Brainstorm visual style
Created the moodboard based on the visual appearance of the game
Prototype
Output final visual design with light animations
👆 Click image to view full design
Game GUI
Key access points
Keep the first level UI clean and neat
Define general flows
Moodboard for UI style
Keywords: Techie, neon, flat
UI style
Initial design reflected techie style which met our expectation. However, we decided to simplify the UI by reducing the details of the frames and buttons. It got the UI done with pure CSS without loading any image.
Prototype
Key access points
Balance
Leaderboard
Game info
Retrospective
The event went viral but it didn't last long. Our virtual currency, ANS, was not well planned for holding its value. Users were not sold to spend time on earning it.